Esprit AI


Esprit AI, an Ottawa-based hardware and SAAS startup developing an AI-powered, smart monitoring technology for caregivers of patients with Alzheimer's, Dementia and other neurological disorders.


To design and deploy high converting landing pages and search ads.

  • Search Engine Marketing (Google search network)
  • Search Engine Optimization (on-page SEO)
  • Copywriting and Ad creative
  • Landing page development (writing, editing, design)
  • A/B testing



Simple, Elegant Landing Pages and Ads

Esprit needed to convey the benefits of it's technology in a way that was easy to understand for a variety of caregivers. We focused on developing copy, graphics, landing pages and ads that spoke to each buyer personas most desired benefit helping to build a funnel of qualified leads..

Within 30 days of launch, Esprit was generating twice as many high quality leads as before, including their first B2B customer, a local healthcare provider.