Lost & Found

After growing frustrated with a plateau in offline sales, and being outranked in local searches online, Jonathan Elias, co-founder at shoplostfound.com and workingtitleshop.com., reached out to us to see what we could do to improve traffic and conversions. Given Lost & Found’s reputation as one of the best menswear retailers in Toronto, we jumped at the chance to work with this team.

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Solution:

Our strategy focused on SEO, E-mail, and Instagram as they are the most effective drivers of customers for retail businesses today.

Working within the Shopify platform, we sought to implement on and off page optimization techniques we knew would increase search engine visibility, on-site navigation, higher image and keyword results, greater time-on-site, and a higher conversion percentage.

We helped tweak e-mail campaigns by redesigning templates and subject lines, removing low value subscribers, and segmenting the master list to improve open rates and conversions.

Lastly, we offered some simple ideas for Instagram Ad creative and shared some of the best brand campaign examples we could find.

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Achievements:

Key results across social media, website, and other channels.

 

Improved Local Search

Higher search rankings for target product keywords

 

 

Search Traffic Increases

Big increases in search engine traffic for both Lost & Found and Working Title stores.

 

 

Shopping Engagement

A 34% increase in time on site. 

Online Sales Increase

A 45% increase in Shopify store sales within 3 months. 

Website Traffic

A 33% increase in site traffic (website visitors).

Website Engagement

A 40% increase in website pages viewed..

Earned Media Generated:

Within one year of our campaigns, Lost & Found benefited from increased visibility with press mentions from ComplexBlogTo, Toronto Life, Post City, and others.

  • "Since working with Emmanuel and Blindspot, we have seen our traffic increase by 33% to our highest levels since we launched. Their insights and recommendations have allowed us to generate increased traffic on all levels – referral, search and social. Sales are now up 45%, with much of that attributed to their efforts. We can not tell you how much they have changed the back and front end of our websites.” 
    Jonathan Elias
    Owner