Patron Spirits Co.

[vc_row][vc_column width=”1/3″][vc_column_text]Client:

Patron Spirits Co.

[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]Our Role:

Influencer Seeding

[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]Category:

Lifestyle / Events

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Challenge:

B2C: To conduct influencer outreach/seeding and identifying sponsorship opportunities for high traffic events.

B2B: To assist Patron’s Canadian sales team in developing new accounts.

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Solution:

To connect with nightlife promoters in Toronto, Montreal and Vancouver building sponsorship opportunities for high traffic events (Halloween, New Year’s) and co-ordinating the marketing collateral needed for each event (signage, flyers, product).

To provide warm leads for the sales team using introductions from our promotions network.

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Results Delivered:

Generated product placement in two major music videos: the breakout hit “Replacement Girl” by Drake and later “H.Y.F.R”

Hired and managed videography and photography services

Obtained permission and distributed marketing collateral for sold out concerts by Drake, Trey Songz, Pharoahe Monch and The Clipse

Generated 100+ warm leads for trending clubs, lounges, and bars across Canada.

 Mentioned in prime time on Flow 93.5 FM

 Generated millions of earned media impressions from Youtube, Muchmusic, MTV and major blogs and websites.

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