Digital Marketing for HR & Recruitment
Working closely with VanHack’s team, we helped design, implement, and evaluate a variety of B2B and B2C campaigns including two large offline hiring events. During our work together, developers, designers, and digital marketers have been hired across Canada by top employers like Thinkific, Shopify, Lululemon, and Accenture.Work With us
Our work with VanHack is a great example of how HR managers and recruiters can leverage paid advertising and content marketing to attract top talent for the most competitive roles.
Content Marketing & Search Engine Optimization
Wrote, edited, and scheduled SEO blog articles and E-books designed for lead generation
Custom Landing Page Development
Copywriting and layout design for the official landing pages of VanHack Leap.
Driving Diversity In Tech With In-Sourced Global Talent
The objective of Leap 1.0 was to help 20 global developers land jobs at some of Canada's fastest growing startups . This included flying candidates into the career fair to meet with pre-selected HR executives for a series of interviews. Despite an almost 100% hiring rate among the talent provided, the pool of candidates didn't include a single female developer.
Leap 2.0 aimed to rectify this disparity by focusing on entirely on female developers. Once again, with a 98% hiring rate, the career fair was a success with candidates placed at companies like Skip the Dishes, Deloitte and others.
Blindspot assisted with everything from landing page development and content marketing to on-site support.
3x increase in monthly B2B leads without increasing cost per lead.
Improved organic search visibility and first page ranking for target keyword: global skills visa
Improved B2B webinar conversion rate to 32%