Atlas Power Solutions

Client:

ATLAS POWER SOLUTIONS, DUBAI, UAE

Our Role:

Google Adwords Management

Category:

ENERGY

Challenge:

As part of the Atlas Group, a key player in the Middle East region since 1983, there were high expectations for Atlas Power Solutions‘ green energy business. After seeing slower than expected growth in 2016, Atlas decided to outsource some of it’s sales generation efforts to an outside agency, and we received the referral shortly thereafter.   

Solution:

Our strategy focused heavily on building a variety of Google Search Ads—like the one above— to drive interested users to the landing pages of generators and power washers on the Atlas website.

Delivered

Despite working within the same five-figure budget as our predecessors, our search campaigns delivered 3x as many leads in 2017 as the in-house team generated in 2016.

The sales teams increase in leads also generated conversion rates in the 20-25% range, which was increase from the 8%-10% rates in 2015.

Atlas also received it’s largest request to date when a representative of the US Navy inquired about a quotation.