Atlas Group UAE

In 2016, Atlas Group, a company with a 30 year reputation in the UAE launched Atlas Power Solutions as both a leading supplier of Generac products and a provider of renewable energy systems. 

After seeing slower than expected growth that year, Atlas decided to outsource some of it’s lead generation efforts, and we took over their paid search advertising budget soon after. 

Google Search Ads

Our strategy focused heavily on building a variety of Google Search Ads—like this one— to drive interested users to the landing pages of generators and power washers on the Atlas website.

 

Results: 

DESPITE WORKING WITHIN THE SAME FIVE-FIGURE BUDGET AS OUR PREDECESSORS, OUR SEARCH CAMPAIGNS DELIVERED: 

Lead Generation


3X as many leads in generated in 2017 vs. 2016 during the same period.

Higher Conversions


Higher quality leads also generated conversion rates at 20-25%, well above the 8% average in 2015.

Higher Value Leads


Our campaigns also generated one of the largest quotation requests received from the US Navy .